Hike is Hiring for Lead, Brand Marketing Roles. Here is everything that you need to know about this post!
Hike job Overview
- Company – Hike
- Role – Lead, Brand Marketing
- Qualification – Bachelor’s Degree
- Location – Work From Home
JOB DESCRIPTION
As the Lead, Brand Marketing, you will be the architect of our brand’s identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your mission? To build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience.
This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. You’ll be crafting the brand’s voice, guiding its image, and ensuring every touchpoint reflects our core values. At Hike, we’re not just redefining gaming; we’re creating a brand that people love and trust.
Roles and Responsibilities
- Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
- Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
- Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
- Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
- Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
- Create breakthrough marketing that stands out and has never been thought of before
- Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
Basic Qualifications and Skills
- 6+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
- Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty.
- Demonstrated creating new digital and physical brand experiences that set the brand apart
- Uses market trends and consumer insights to craft compelling brand stories and strategies
- Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters.
- Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
- Moves fast with high-quality decisions, understanding when to take calculated risks
Apply link
For Lead, Brand Marketing – CLICK HERE
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Disclaimer: The Recruitment Information provided above is for informational purposes only. The above Recruitment Information has been taken from the official site of the Organisation. We do not provide any Recruitment guarantee. Recruitment is to be done as per the official recruitment process of the company or organization posted the recruitment Vacancy. We don’t charge any fee for providing this Job Information.