ITC Limited is Hiring for many Manager – Consumer Insights Roles. Here is everything that you need to know about this post!
ITC job Overview
- Company – ITC Limited
- Role – Manager – Consumer Insights
- Location – Work from Home
- Qualifications – MBA
- Experience – 4 + years
Job Description
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.
Roles and Responsibilities
- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
Basic Qualifications
- MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
- Knowledge of market research methodology and tools
- Basic knowledge of statistics
- Knowledge of consumer understanding and behaviour
- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
Apply link
For Manager – Consumer Insights. – CLICK HERE
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